Business Idea - Ketchup Manufacturing

Idea Id 10
Posted On May 23, 2018
Price 47,300 Rs
Approximate Budget 8 Lakh Rs
Success Probability 20 %
Sector Small Scale Business
Location India

Business plan to setup Ketchup Manufacturing Company in India

The Ketchup Manufacturing Business is one of the most easiest and quickest to start businesses.

The Business Idea is currently under rigorous development and will be available for sale by the end of this month.

Some of the major aspects covered in the Business plan are as follows

  1. Estimated Demand in Market ; The demand for the ketchup product comes from a diverse set of markets, like restaurants, hotels, Fast food chains(like McDonalds, KFC etc.)
  2. Cost of setting up the large scale production plant : In the ketchup manufacturing business the profit margin is very small and the high competition in the market makes the price negotiation very limited, and leaves very less scope for making profits. Hence if we decide to setup a large scale production plant, we should be supported by a good amount of loyal big customers
  3. Economies of scale : Especially in a ketchup manufacturing business, the profits made would be negligible if we start it in a small scale. And lack of profits will limit the money that you can use for expanding the business. Hence starting big with calculated risks would be the right strategy for sustaining in the market.
  4. Different options for Franchising : The business plan also explores the different options available to acquire license to start production for an already established company, which will take care of the sales, so that you can focus just on the ketchup production.
  5. Raw Materials : The quality of raw materials(specially tomatoes) plays a very crucial role it deciding the ketchup's quality. And in order to maintain a good quality ketchup, you would need a continuous supply of the good quality raw materials. This business plan also explores the different options and methodologies you can adopt in-order to get steady supply of raw materials for your business
  6. Financials : Due to the high shelf life of the product, the ketchup manufacturing business has high profit margins when compared to most other businesses. Hence reaching a break even point shouldn't be a problem if the product positioning is done carefully. And with proper execution you would be even able to recover the original investment made very soon. All the above details are explained in the Business plan 

Please visit this page again to find the brief details of the product which contains the complete business plan and other supporting field reports that would help you get good clarity on the market scenario and the GTM (Go To Market) strategy for the Business plan execution.

A ketchup manufacturing company is a organization that manufactures and sells Ketchup at a wholesale price. The number of people looking to purchase a Healthy, Tasty Ketchup that is manufactured and packed in a clean way has been increasing rapidly in the last few years.

When you buy this Business Plan you will be able to get the complete details on how to setup a ketchup manufacturing company and what are the paper work that needs to be completed and also what are the different procedures to be completed to setup a fully organized ketchup manufacturing company

This is one of the most exhaustive Business Plans developed by us until date. Please find below a brief list of the topics covered in this product:

Executive summary

  • One sentence business overview
  • Problem
  • Solution
  • Target market
  • Competition
  • Company overview and team
  • Financial summary
  • Funding requirements
  • Milestones and traction


  • The problem and solution
  • Target market
  • Market analysis and market research
  • TAM, SAM, and SOM (o TAM: Your Total Available or Addressable Market (everyone you wish to reach with your product)o SAM: Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target)o SOM: Your Share Of the Market (the subset of your SAM that you will realistically reach-particularly in the first few years of your business)
  • Your ideal customer
  • Key customers
  • Competition
  • Future products and services

Execution (Marketing and sales plan)

  • Your positioning statement
  • Pricing
  • Promotion
  • Packaging
  • Advertising
  • Public relations
  • Content marketing
  • Social media
  • Strategic alliances

Execution (Operations)

  • Sourcing and fulfillment
  • Technology
  • Distribution
  • Direct distribution
  • Retail distribution
  • Manufacturers' representatives
  • OEM(Original Equipment Manufacturer)
  • Milestones and metrics
  • Traction
  • Metrics

Key assumptions and risks

Company overview and team

  • Team

Company overview

  • Mission statement
  • Intellectual property
  • Business structure and ownership
  • Company history
  • Location

Financial plan

  • Sales forecast
  • Personnel plan
  • Profit and loss statement
  • Cash flow statement
  • Balance sheet
  • Use of funds
  • Exit strategy

Legal Information - you should know

  • Indian laws for setting up this business
  • Second Payment Services Directive (PSD2)   - Full details explained


This Business Plan will be available for sale from 30th April 2020 onwards.

The Product comprises of a word document with a complete business plan with supporting market information to successfully setup and execute a Ketchup Manufacturing Company in India.

The product also comprises of 2 pdf documents which lists the entire database that supports the statements and the statistics mentioned in the Business Plan (mentioned in the word document)


Please visit this page soon, as we are going ahead with the sale of this business plan real soon.

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